Content Manager (1 Position)

Bond INCO – Dubai, UAE

Job Type: Full-time

 

Pre-Requisites:

  • Proven working experience in content writing, creative writing and portal content management
  • Ability to deliver high quality and creative content, aligned with brand voice
  • Education level must be in a field and to a level that they are able to research, understand and apply new information to a task, project or field issue
  • A good marketing background with the ability to articulate messages aligned with the brand identity in a clear and concise format

 

Objectives:

  • Work alongside a creative director within the marketing department
  • Understand our solutions, the target audience and the competitors’ activities
  • Build an editorial calendar and written guidelines
  • Stay up to date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
  • Determine sources for content creation, internally and externally
  • Serving as an exemplary writer with a consistent tone and mission
  • Create and upload all digital written copy, website, sms, email, social and other forms in multiple-languages
  • Work on campaign briefs to plan, develop, produce and analyse effective digital content releases
  • Work alongside technical team to ensure release of marketing content
  • Provide a verbal/written copy of digital content campaign; may include creating slogans, catch phrases, messages and straplines.
  • Write text for web digital content, as well as scripts for printed and online advertising, radio jingles and TV commercials
  • Work with media planners/product managers and production team/agencies to fully develop the Digital Content Platform
  • Update digital media and advertising materials
  • Amending, revising, or redeveloping adverts or campaigns in response to feedback from the creative director, marketing heads or product owners
  • Overseeing campaigns through the production stage to completion
  • Coordinate with technical writer/business analysts/ product owners to create helpful emails for users upon creating an account, making any changes to their account settings, making payments and deactivating their account
  • Coordinate with marketing team for creative designs, animations and ideas to include in notification emails.
  • Coordinate with software developers to ensure help guides/notifications are outgoing to users as per system needs
  • Work with Front End (User Experience) team to create on-screen help tours for new users and when introducing new features to our portal
  • Provide feedback on product functionality to User Experience Team
  • Coordinate with language translators to ensure appropriate methodologies are being followed to execute content translation
  • Suggest new ideas about creative messages, email notifications and help guides which will enhance user experience
  • Proactively retrieve information needed from Business Analysts, Marketing Department and Product Owners
  • Coordinate with Community Management Team for FAQ’s

 

Skills:

  • Communication skills: Adept communicator with the ability to liaise with people on all level, in English and Arabic is a bonus.
  • Writing skills: the ability to write in a clear and concise manner and to be able to convey information appropriately for a variety of audiences.
  • Tools Skills: Ability to utilize multiple tools in order to produce content in a variety of document formats.
  • Interviewing and Listening Skills: The candidate needs to know how to ask the right questions.  Also, need to know the best person to approach and have a feel for the varying personalities and preferences of the people.
  • Strong Listening Skills: TO capture the information necessary and to know which follow-up questions need to be answered
  • Design Skills: Appreciations for graphics and formatting as well as illustrations.

 

Traits:

  • Able to articulate complicated concepts both verbally and written
  • Strong work ethic
  • Proactive approach to tasks, projects and system development
  • Strong problem solver
  • Calm under time pressure
  • Outgoing and energetic

 

Required Experience:

  • 4-5 years in a similar role
  • Educated to BS/MS level or equivalent within the relevant position, Marketing

 

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